Top Travel Influencers in Saudi Arabia, KSA

Saudi Arabia’s travel scene has exploded into a global view over the last few years, with new resorts, major festivals, and mega projects creating an endless stream of travel experiences worth showcasing.

For travel brands, this growth has opened new ways to reach audiences through Saudi travel influencers who already hold strong credibility with their followers. Years of sharing recommendations, itineraries, and travel tips have built a layer of trust because influencer credibility has been shown to directly increase intent to book. Hence, travel creators' content converts across the funnel.

On top of that, big, annual events like Riyadh Season draw millions of visitors and dominate social chatter, giving travel and hospitality brands a golden opportunity to push promotions, packages, and time-bound offers in collaboration with the best travel influencers in Saudi Arabia.

These creators fast-track awareness and generate buzz on social media for new hotels, destinations, experiences, and travel brands across Saudi Arabia and the wider Gulf, thanks to their big reach, language fit, and cultural fluency.

Equally important is local authenticity. Arabic content and culturally contextual storytelling make Saudi experiences more relatable for GCC and halal-friendly travellers. Local travel creators translate experience into culturally relevant cues, i.e., food, prayer facilities, and family-friendly design that matter to the Gulf audience.

For marketers, the value seems clear now, i.e., travel creators are generating attention, shifting audiences through the funnel, and turning influence into bookings.Thus, after extensive research, our best influencer marketing agency in Saudi Arabia has put together a list of the best travel influencers in KSA for you to partner with the ones that match your brand goals and values.

Here’s how it works for both sides of the collaboration equation:

List of the Best Travel Instagrammers in Saudi Arabia, KSA

• 1. Aya Fawzy

  USP: Aya Fawzy shares family-friendly travel experiences and modest fashion from destinations worldwide.

  About the Creator: Aya Fawzy is one of the leading Saudi Arabian travel influencers. She travels across many countries, like Thailand, Indonesia, Spain, Switzerland, Denmark, Hungary, France, Seychelles, etc., and shares her unique travel experiences with her audience. Sometimes, she also travels with her family, so she shares her journey of traveling with kids.

• 2. Abdullah

  USP: Abdullah Al-Jumah inspires with his globe-trotting legal scholar’s voice, combining storytelling, travel, and culture to explore the world beyond mainstream paths.

  About the Creator: Being one of the top Islamic tourism influencers, Abdullah Al-Jumah creates travel content around tourist attractions, culture, people, food, local histories, architecture, etc. He also sometimes showcases less-famous locations. He has traveled to 100+ countries covering continents like Europe, Asia, Africa, Latin America, etc. He is also an author who has written three books about travel, culture, etc.

• 3. Najla Alwadaani

  USP: Najla Alwadaani shares global culture, travel, and heritage through authentic storytelling as a TV host and explorer.

  About the Creator: Being one of the top adventure travel influencers in Saudi Arabia, Najla Alwadaani shares her adventure endeavors with her audience, like rock climbing, camping, solo trekking, wild safari, and more. She shows travel to different places, exploring cultures, customs, and nature. She also frames travel as exploration & is culturally curious.

• 4. Selen Ajinah

  USP: Selen Ajinah inspires wanderlust in everyone with her stunning luxury travel content.

  About the Creator: Based in Jeddah, Selen Ajinah is one of the famous Saudi travel Instagram accounts that target luxury travel. The creator shares luxury hotels, premium resorts, and beautiful interiors. Additionally, her visuals tend toward elegance. Selen shares her travel escapades within Saudi Arabia as well as international destinations like Istanbul, Dubai, Paris, and more.

• 5. Sundus Asif

  USP: Sundus Asif brings luxury travel and culture to life with high-end aesthetics.

  About the Creator: Sundus Asif is one of the best Saudi travel influencers for Riyadh Season. She shares travel content from outside Saudi Arabia, like Turkey, France, Belgium, Switzerland, and more. She also covers cultural festivals in Saudi Arabia and shares her experiences, making her one of the Saudi music festivals travel influencers. Sundus has also won the Top Influencer Award 2022 and 2024 by Panasonic MEA.

• 6. Ahmed Alshammari

  USP: Ahmed Alshammari invites his audience to explore on a budget and shows off hidden gems and authentic travel moments around the world.

  About the Creator: Ahmed Alshammari shares complete itineraries of places to visit in a destination (tourist attractions, offbeat places, restaurants/cafes, best hotels, and more). He has explored countries like Russia, Switzerland, Jordan, Iceland, and more.

• 7. Laura Alho

  USP: Laura Alho displays Saudi Arabia’s hidden cultural and heritage gems through immersive storytelling.

  About the Creator: Laura Alho is known for sharing travel places around the desert in KSA and the country’s natural beauty—deserts, oases, valleys, coral reefs, mountains, etc.—often highlighting lesser-known sites like Madain Saleh, Farasan Islands, Wadi Disah, Asir, Tayma, etc.

• 8. Syed Anus

  USP: Syed Anus reveals Saudi Arabia’s hidden gems, budget-friendly travel tips, and scenic spots through his adventures.

  About the Creator: Focus on budget traveling, with content on destinations, hotels, travel tips, and hacks. Based in Riyadh; has explored 14 countries including Cambodia, Thailand, Sri Lanka, Egypt, Jordan, and more. Often compares hotel stays and shares solo travel experiences.

• 9. Aya Tarek

  USP: Aya Tarek shares modest fashion and travel content with a touch of elegance and culture.

  About the Creator: Features international destinations like Greece, Maldives, and Kuala Lumpur, with local Saudi travels and culture (e.g., Al Madinah Al Munawara). Also relevant for Hajj and Umrah travel in KSA.

• 10. Hala Akoum

  USP: Hala Akoum shares her travel and fashion adventures so people can explore new places and dress in style while doing it.

  About the Creator: Luxury travel creator with a highly aesthetic feed, covering domestic and international destinations including Switzerland, Lebanon, UAE, India, Austria, Finland, and more.

Conclusion

Travel and hospitality brands in KSA are now actively partnering with these top travel influencers in Saudi Arabia to place their product/service in front of the right audience, generate buzz around their brand, and gain an edge over their competitors in the Saudi travel market.