In 2025, influencer marketing is recognized as the most effective way for brands to communicate their message to their audience. More than 80% of brands globally are collaborating with social media influencers to connect with their potential audience, enhance their visibility, build trust, and boost ROI.
But with the changing consumer behavior and the way social platforms are evolving, brands need to understand the latest influencer marketing trends and use them smartly in their marketing strategies to enhance the effect of their campaigns and boost the results. In fact, reports show that brands that combine influencer marketing trends in their campaigns get 30% more engagement and higher ROI than those that stick to regular approaches.
Brands are teaming up with a top influencer marketing agency, who are experienced in creating influencer marketing campaigns that are effective and impactful, giving remarkable results as a boost in awareness, loyalty, and conversions to the brands. In this blog, we will share some of the top influencer marketing trends that brands can explore and incorporate strategically in their campaigns for better results.
Let's look into them!
Contents
Top Influencer Marketing Trends for Brands to Follow
1. Rise of Micro- and Nano-Influencers
Brands are working with micro- and nano-influencers as they achieve higher engagement rates compared to influencers with large numbers of followers. This helps brands build more authentic connections with niche audiences, leading to better engagement, trust, and conversions. As per reports, brands receive 30% higher returns by partnering with micro- and nano-influencers.
For example, Glossier has partnered with micro-influencers to enhance the engagement and reach of their beauty products and achieve better results with their campaigns.
2. Use of Artificial Intelligence
Brands are using AI in automating tasks like finding the right influencer, understanding consumer behavior, creating better content, monitoring campaign performance, and even introducing AI-generated influencers. Reports show that around 63% of brands are actively using AI in their influencer campaigns, and 67% have achieved better results with it.
For example, Samsung used an AI-generated influencer in its global campaign, which helped it gain millions of views, enhanced engagement, and better connections with Gen Z and millennials.
3. Using Live Shopping
This trend has become the most utilized one by brands in the UAE. Here, influencers recommend products and show them in action to their audience. All this live interaction creates trust and encourages their audience to make purchases. 62% of global brands are integrating this trend, as it gives them 3 times more engagement and increased awareness and sales.
For example, 6th Street UAE has successfully utilized the live shopping trend. Here, influencers display the products to the audience, and they can simply add items to their cart at the same time without any trouble with just a click, and users can ask their queries, which makes the experience more engaging and interactive for shoppers.
4. Influencer-based Affiliate marketing
Brands today are using affiliate marketing with influencers by providing them with a unique link or discount code so that they can share them with their audience and get a commission for every sale made via them. This helps brands track performance, increase their reach, and pay only when they see real results. More than 81% of brands now use influencer-based affiliate marketing.
For example, Amazon works with influencers through its affiliate program, where influencers share the product links on their media platforms. This way, Amazon needs to pay only when a sale happens and, at the same time, can enhance their visibility and sales.
5. Augmented Reality
Augmented reality gives an interactive and live experience to the campaigns. By using AR filters, brands can make the shopping experience more realistic and captivating for their audience and build trust with them.
Utilizing this trend provides brands with 70% more brand recall and a 300% increase in engagement than regular simple content.
For example, Sephora UAE has utilized AR effectively by combining it into their content, which allows customers to virtually try their favorite lipstick and foundation shades, making their online shopping engaging and interactive. Utilizing this trend helped the brand boost its engagement and sales.
Brands that are looking to utilize these new trends in their influencer marketing campaigns can partner with the best influencer marketing agency to seamlessly integrate them and create effective campaigns, giving enhanced awareness and maximum ROI.
Conclusion
Influencer marketing has become one of the most trusted ways for brands to connect with their target audience and communicate their message effectively. Utilizing the above-mentioned trends, brands can enhance the quality and impact of their influencer marketing campaigns and boost their growth results.
The top influencer marketing agencies have the right resources and expertise to craft and deliver impactful and high-quality campaigns that align with a brand’s specific goals and drive outstanding results.